Is this a second brain or a notes app?

No. You do not file first. You capture the thought, then later turn the good ones into ideas, decisions, and work.

Is this knowledge management software for companies?

It is a desk with memory for a founder or small team - not a company wiki, permissions tree, or intranet.

For founders

Idea management and decision memory for startups

You are the product, the marketing, the support, and the person who decided pricing at 1am. The cost of building solo is not the code. It is the forgetting.

Indie hackers and startup founders

The week this desk is for

The maybe-pile, made honest

Thirty ideas, building none. Pause and abandon without guilt so the one that is Building has runway. Capture is one keystroke - filing is optional.

Why you priced it that way

Three months later you second-guess monthly billing. Ask Memory. The answer comes back with the original decision and the customer note behind it.

The quote that changes the roadmap

A freelancer says they will not chase invoices. Ten-second voice note. It becomes a customer insight that resurfaces when you think about pricing or churn.

Did the ship work?

Cut a release, then add one line: what moved. The outcome lives next to the idea and the decision - not in a buried Slack thread.

Guides worth reading first

Quick answers

Is this a second brain or a notes app?: No. You do not file first. You capture the thought, then later turn the good ones into ideas, decisions, and work.
Is this knowledge management software for companies?: It is a desk with memory for a founder or small team - not a company wiki, permissions tree, or intranet.

New to the product? Start with How it works or see pricing.