The week this desk is for
Catch the quote before it is gone
Right after the call, a ten-second voice note of their words. Turn the good ones into a customer insight. It resurfaces when the theme comes up again.
The maybe-pile, made honest
Ideas are opportunities, not to-dos. Raw, Exploring, Validating, Building - plus Paused and Abandoned. The board reflects reality, not hope.
Why aren’t we doing X?
Log the product decision the day you make it, with the why. Meeting notes capture the week. A decision log captures the year.
Did the bet pay off?
Ship against a hypothesis, then write the outcome on the release. The timeline tells what you actually learned.
Guides worth reading first
- How to document product decisionsWithout a wiki nobody reads.
- Capture customer insightsThe quote, not your synthesis.
- Product decision templateA table you can copy today.
Quick answers
- Is this a customer-feedback warehouse?
- No. You capture the decisive quote, turn it into an insight, and let it sit next to the decision it drove.
- Does this replace the roadmap tool?
- No. It keeps the judgment the roadmap forgot.
New to the product? Start with How it works or see pricing.