4 min read· Updated 2026-09-03
Product decision template
Use this when a maybe becomes a yes, a no, or a “not now.” Not for sprint shuffle.
The template
| Field | Prompt | Example |
|---|---|---|
| Decision | What did we choose? | Ship invoice reminders before seat-based plans. |
| Problem | Who hurts, and how? | Freelancers delay invoices; cash arrives late. |
| Triggering insight | Exact customer sentence or evidence | “I don’t chase invoices, it feels rude.” |
| Options | What we are not doing, and why | Full dunning suite (too much). Manual playbook (won’t stick). |
| Why now | Constraint or opportunity | Activation stall; two support threads this week. |
| Hypothesis | What should move? | Reminders → more paid invoices → two upgrades. |
| Not doing | Explicit no | No usage-based billing this quarter. |
| Outcome | After release, one honest line | Drove the activation lift - mostly. |
How to use it
- Fill Decision + Why now + Triggering insight the same day.
- Add Options so “why aren’t we doing X?” is already answered.
- After ship, fill Outcome. Link it to the release in your head - or in Ship.
Related: how to document product decisions, capture customer insights, decision log template.
In Scribble Flow
- Quote → customer insight in Memory.
- Call → product decision in Memory.
- Ideas board for the maybes that are not decisions yet - PM track.